BrewDog Announces Partnership With Impossible Foods

BrewDog has announced a partnership with Impossible Foods to offer a selection of menu items featuring the new Impossible “Chicken” Fillet. The popular UK-based brewery pub chain has incorporated the chicken alternative into cheeseburgers, loaded fries, and tacos, all designed to closely resemble real meat in taste and texture. The move aligns with BrewDog's commitment to plant-based food, as it has previously partnered with other vegan meat brands such as Tindle, THIS, and Quorn to expand its vegan menu offerings.

The BrewDog X Impossible Foods menu is available at all BrewDog locations until March 31, offering customers the chance to enjoy plant-based “Chicken” Fillets paired with a great pint. To promote the new menu items, BrewDog is running a £1 meal deal promotion where customers can buy one and get one for £1. The partnership represents BrewDog's dedication to catering to the growing demand for plant-based options amongst its beer-loving customers, making it easier for them to switch to a more sustainable and environmentally-friendly diet.