BrewDog & Impossible Foods Bring Plant-Based “Chicken” Fillets to UK Pubs

BrewDog has teamed up with Impossible Foods to introduce a new plant-based menu featuring the Impossible “Chicken” Fillet. Available at UK pubs from February 17 to March 31, the menu offers a variety of plant-based alternatives to traditional pub fare, such as cheeseburgers, tacos, and loaded fries, alongside the newly launched plant-based chicken fillet that aims to replicate the taste and texture of conventional chicken. The fillet is high in protein, has zero milligrams of dietary cholesterol, and boasts a lower environmental impact than its animal-based counterpart.

To promote the new menu, BrewDog is offering a limited-time deal where customers who pre-book under the “NEW MENU: IMPOSSIBLE (V) BUY ONE GET ONE £1” offer can purchase a second menu item for £1. This collaboration with Impossible Foods is part of BrewDog’s ongoing effort to expand its plant-based menu options, following previous partnerships with brands like THIS, TiNDLE, and Quorn. Lauren Carroll, BrewDog’s chief marketing officer, highlighted the growing consumer interest in plant-based options and expressed excitement for the new menu offerings that pair well with their craft beers.