British Olympic Team To Promote Plant-Based Eating To Kids, Parents, And Teachers

The British Olympic team, also known as Team GB, has joined forces with Birds Eye’s vegan brand Green Cuisine to promote plant-based nutrition. This partnership, known as Get Set to Go Green, aims to educate children, parents, and teachers on the benefits of incorporating plant-based options into everyday meals. The program includes downloadable multimedia resources for primary school teachers in the UK to help children aged seven to 11 learn about plant-based eating through videos and challenges.

Research shows that children are open to plant-based options, with a significant number expressing interest in meat-free meals and a desire to help protect the planet. Team GB athletes will play a key role in delivering the initiative, highlighting the benefits of plant-based foods in a balanced diet and inspiring others to make healthier choices. Through this collaboration, both Team GB and Green Cuisine hope to promote environmental sustainability and encourage the adoption of green, healthy habits among children and families in preparation for the Paris 2024 Olympic Games.