Burger King Austria Adds Plant-Based Crispy Chicken With Pumpkin Seed Coating

Burger King Austria has introduced a plant-based version of its Crispy Chicken burger with a pumpkin seed coating made from soy and wheat protein. Available for a limited time, the plant-based patty is served with lettuce, tomato, and mayo in a sesame bun, with options for a Double or a wrap with curry sauce. The Vegetarian Butcher supplies the chicken alternative, as Burger King continues to expand its plant-based offerings in response to customer demand.

Austria has been a test market for Burger King's meat-free positioning, with previous campaigns promoting plant-based alternatives. The chain has previously run promotions making plant-based patties the default option and replaced cow's milk with Oatly oat milk in its coffee range. By offering plant-based versions of popular items, Burger King Austria aims to cater to a growing interest in meat-free alternatives and provide a diverse selection for its customers.