In 2022, Burger King introduced the Impossible Southwest Bacon Whopper, which featured real bacon alongside the plant-based patty, much to the dismay of vegans, vegetarians, and plant-based meat fans. Now, in 2026, the chain is facing backlash once again for adding real bacon to the Impossible Maple Bourbon BBQ Whopper. Despite the availability of vegan bacon alternatives in the market and the development of plant-based bacon by Impossible Foods, Burger King has chosen to include real bacon in their Impossible burger options.

The internet reaction to the addition of bacon to the Impossible Whopper has been swift and critical, with many expressing confusion and disappointment over the decision. Many commenters have criticized Burger King for missing an opportunity to introduce vegan bacon and address the concerns of plant-based consumers. Burger King has not publicly responded to the backlash, and the Instagram post announcing the new menu item appears to have been removed from the main grid.