California’s “Non-Ultraprocessed Certified” Seal Reaches Newsom’s Desk

California's legislature has passed AB 2244, which would create a state-issued “Non-Ultraprocessed Certified” seal for packaged foods and require larger grocery retailers to prominently display certified products. The bill, presented to Governor Gavin Newsom, aims to combat the consumption of ultra-processed foods by accrediting third-party certification agents, designing a standardized seal, and mandating visible placement of certified items in stores. The bill also establishes a Public Health Food and Nutrition Education Fund funded by registration and certification fees.

The criteria for certification is based on a definition of ultra-processed food established in a previous law, with support from various health organizations. Concerns have been raised about the classification of meat and dairy alternatives, as their processing methods may not align with the definition, leading to inconsistency in labeling. Competing definitions for non-ultraprocessed food labels could confuse consumers and potentially attract products that do not meet established health standards, according to the Center for Science in the Public Interest.