Maple Leaf Foods is set to relaunch Yves Veggie Cuisine, a popular plant-based brand in Canada that had been discontinued. The brand, known for its soy-based products, will return with six SKUs before the end of the year, maintaining its traditional recipes to cater to consumers' familiarity and preferences. Production will take place at Maple Leaf's US facilities, leveraging existing supply chains and food safety infrastructure to address past operational challenges.

The reintroduction of Yves Veggie Cuisine will complement Maple Leaf's existing plant-based brands, Lightlife Foods and Field Roast, targeting consumers looking for a more accessible entry point into plant protein. The company sees Yves as a gateway brand for those seeking to incorporate plant protein into their diets in a more approachable manner, aligning with the growing demand for protein and fiber in the market. As part of Maple Leaf's vision to be a sustainable protein company, plant-based products represent one of several protein sources that cater to shifting consumer preferences for health, nutrition, and variety.