Carrefour Brazil has announced a strategic partnership with plant-based brand Vida Veg, allowing the retailer to expand access to vegan food in its stores. The collaboration will see Carrefour offering three cashew-based products from Vida Veg under its own brand, making the plant-based alternatives more affordable and accessible to consumers. This move aligns with Carrefour's goal of increasing plant-based product sales, as the retailer has already exceeded its initial target and aims to reach $650 million in sales.



Vida Veg, known for its plant-based dairy alternatives using locally-sourced raw materials like cashews and coconut, hopes to strengthen its presence in Brazil and expand into other Latin American markets through this partnership. The increasing sales of plant-based products in Brazil, particularly in categories like plant-based milk, indicate a growing demand for vegan options in the region. With the success of this collaboration, it is expected that more retailers and manufacturers will follow suit, further increasing the availability of plant-based products in the market.