Carrefour Leads New Plant-Based Food Coalition to Fight France’s Anti-Vegan Labelling Law

French multinational retailer Carrefour has joined forces with corporations like Unilever and Danone to form a plant-based coalition in response to a proposed ban on labelling meat alternatives in France. The coalition, aiming to reach €3B in revenue by 2026, includes various companies with the goal of boosting France's plant-based food industry and increasing production of vegan products. The move comes as the French government considers a law banning meat-related terms on plant-based alternatives, currently under review by the EU Commission.

Carrefour has been leading plant-based initiatives, such as collaborating with Unilever on The Vegetarian Butcher brand, launching a vegan butcher in France, and hosting a Plant Based Contest for vegan startups. The company has also introduced vegan and organic product sections in some stores, offering V-Label-certified plant-based meat and ready-to-eat vegan meals. Additionally, Carrefour has partnered with circular packaging startup Loop to provide reusable packaging solutions as part of its sustainability commitments.