Century Pacific Food Acquires Atlantic Natural’s Loma Linda and Tuno Brands for Less Than $10M

Century Pacific Food has acquired Loma Linda ready meals and Tuno alt-tuna brands from Atlantic Natural Foods for less than $10 million. The acquisition also includes the Neat egg alternative, Kaffree Roma drinks, and related assets. Greg Banzon, COO of Century Pacific Food, highlighted the strategic nature of the deal, combining a trusted heritage brand and a disruptor brand to cater to both loyal customers and new generations seeking sustainable food choices.

Atlantic Natural Foods, which had filed for Chapter 11 bankruptcy, had repositioned the Loma Linda brand to be a major player in the health food sector. Century Pacific's expansion into the plant-based food market aligns with their measured and profitable growth strategy, aiming to tap into established markets while accelerating the adoption of plant-based foods globally through diverse geographies. The acquisition of these assets enhances Century Pacific's presence in North America and beyond, offering a range of sustainable and nutritious food options.