Certified Organic Drink Mix FAVE Secures $1M Seed and Enters Nearly 500 Sprouts Stores

California startup FAVE has secured a $1 million seed round led by Supernatural Ventures and is set to enter nearly 500 Sprouts Farmers Market stores with its certified organic powdered drink mixes. The company, founded by Ryan Raish, offers USDA Organic and Non-GMO Project Verified drink mixes with only 6 grams of organic cane sugar and 25 calories per serving, positioning itself against legacy brands in a category valued at close to $1 billion. FAVE's range includes flavors like Lemonade, Fruit Punch, Strawberry Lemonade, and Tangy Orange, distinguishing itself from traditional powdered drink mixes that are often laden with artificial ingredients and high sugar content.

Investors in the seed round also include the Angel Group, Great Circle Ventures, and executives from popular brands like popchips and Perfect Bar. The brand's focus on taste over added benefits has garnered it several trade recognitions, leading to its expansion into Sprouts Farmers Market stores and online platforms like Thrive Market and Amazon. With a $8.99 MSRP for 10-count cartons and $24.99 for 16-stick pouches, FAVE is aiming to disrupt the drink mix category by offering high-quality, organic options with great flavor.