Symplicity Foods, a chef-founded brand in the UK, is launching a retail line of meat alternatives made with fermented vegetables. The company's products, including burgers, sausages, and 'nduja, are developed using natural lacto-fermentation to intensify flavor and add depth. With a focus on whole foods, Symplicity Foods's offerings cater to the growing demand for plant-based options in the UK.

The move into retail comes amid a shift towards plant-based products over ultra-processed foods in the UK. Symplicity Foods's products boast plant points and a commitment to near-zero waste. This launch is part of a larger trend in the UK, with other plant-based companies also focusing on whole food options to meet consumer demand for healthier alternatives.