Chickpeas, Fermentation & Hybrids: ADM Reveals Trends Shaping the Alternative Protein Market

A recent report by ADM highlights key trends shaping the alternative protein market in 2025. The research shows that 46% of global consumers identify as flexitarian, with health being a primary motivator. Additionally, a group called Carefree, making up 49% of the population, may be open to blended proteins to improve overall health, despite consuming both plant-based and animal-based products.

Plant-forward consumers have positive attitudes towards soy, chickpeas, and lentils, with potential for these ingredients to be incorporated into convenience foods. Fermentation-derived proteins are also gaining consumer interest, particularly among Millennials and Gen Z. Improvements in taste, texture, and sourcing transparency are driving consumer preferences for plant-based products, with a growing demand for more protein intake and high-protein formats with wholesome ingredients.

In conclusion, the report emphasizes the surging demand for expanded protein formats and plant-derived proteins due to perceived health benefits. As consumers prioritize health and nutrition goals, there is a shift towards plant-based proteins and a desire for food products that offer functional health benefits and enhanced safety certifications.