Chilean Vegan Brands Tell Foodservice Buyers What Veganuary Delivers

At the Espacio Food & Service trade fair in Santiago, four Chilean plant-based businesses discussed the benefits of joining Veganuary's January 2027 campaign. These businesses, including a pizzeria and a meat alternatives producer, highlighted the commercial returns and marketing opportunities that come from participating in the campaign. The session, moderated by Veganuary Latin America's communications director, emphasized the free visibility and group bookings that brands can enjoy by taking part in Veganuary.

Veganuary estimates that around 30 million people worldwide took part in its January 2026 campaign, with Chilean firms making up 51% of the companies that joined. As Chile continues to be a focus for the organization, companies are encouraged to register for Veganuary 2027 and participate through new products, promotions, and other activities. The panel also touched on developing plant-based products that match traditional versions in taste and texture, as well as the growth of vegan categories in retail.