Choose Chicken-Free Week: Veganuary Announces First of Multiple New Campaigns

Veganuary is launching Choose Chicken-Free Week as the first of multiple new campaigns to encourage people to eat fewer animal products and more plant-based food throughout the year. The campaign aims to promote alternatives to chicken products, highlighting the negative impacts of the chicken industry such as intensive farming, health risks, animal cruelty, and environmental pollution. Several brands and foodservice operators will offer discounts and new plant-based options during the week of April 29 to May 5.

Veganuary's success in 2024, with 1.8 million official sign-ups and an estimated 25 million people going vegan in January, has led to the expansion of the campaign's initiatives. The organization plans to continue launching campaigns like Choose Fish-Free Week, BBQ Month, and Choose Dairy-Free Week to educate the public about the benefits of a plant-based diet year-round. With a focus on reducing animal product consumption and increasing vegan options, Veganuary aims to create a long-term impact on consumer behavior and the food industry.