Chris Packham Urges Government To End Meat ‘Propaganda’ Campaign

Naturalist Chris Packham and various organizations have written a letter urging the UK government to stop supporting a meat and dairy campaign called Let’s Eat Balanced. The campaign encourages British people to consume more meat and dairy, which goes against the government's public health and sustainability goals. The groups argue that the government should promote plant-based whole foods to the public instead.

The letter also highlights that the Agriculture and Horticulture Development Board (AHDB), which runs the campaign, mainly promotes the interests of the animal farming sector. It points out that reducing meat consumption is essential for the UK to meet its emissions reduction targets. The letter emphasizes the need for the government to align its messaging with health advice and implement strategies to transition to profitable and sustainable agriculture in the UK.