NBA legend Chris Paul's vegan snack brand, Good Eat'n, is set to enter 1,650 Kroger stores nationwide by the end of February. Paul was inspired to create the brand after realizing there was no vegan alternative to his favorite childhood snack, Cool Ranch Doritos. The brand offers a variety of plant-based snacks, including White Cheddar Popcorn, Chile Lime Ragerz, and Cinnamon Sugar Puffs.

The partnership with Kroger marks a significant milestone for Good Eat'n, as it aims to make vegan snacks more widely accessible. Paul emphasized the importance of providing better-for-you snack options that are available to everyone, not just in specialty health stores. The new snacks will join Kroger's expanding plant-based selection, alongside products from its Simple Truth line and other established vegan brands.