Chris Paul Expands Plant-Based Snack Brand Good Eat’n in Texas

NBA superstar Chris Paul is expanding his plant-based snack brand, Good Eat’n, in Texas by launching it in over 250 H-E-B stores. The brand offers a range of bold, flavorful snacks such as Hot Hot Puffs, Cinnamon Sugar Puffs, and Nacho Cheeze Tortilla Chips that are non-GMO, gluten-free, and free from artificial additives. These snacks cater to fans of all ages and can be found in H-E-B’s Healthy Living department for convenient game-day snacking.

Good Eat’n’s Texas rollout coincides with Paul’s debut season with the San Antonio Spurs, and the brand's CEO, April Siler, emphasizes the collaboration with H-E-B as a demonstration of a shared commitment to quality and community. The brand aims to make plant-based snacks exciting and approachable for consumers, and beyond H-E-B stores, Good Eat’n products are also available nationwide on GoPuff. Texans can now enjoy these healthier snacking options and join the plant-based revolution by exploring the Good Eat’n lineup in stores or online.