Christina Tosi’s Milk Bar Debuts Beyond Meat Dishes to Meet ‘Plant-Forward’ Demand

US bakery chain Milk Bar has partnered with Beyond Meat to introduce two vegetarian dishes in response to growing demand for "plant-forward" options. The limited-time menu items include a sausage and egg spiral and a meatball parm roll, both made using Beyond Meat products. This collaboration marks the reintroduction of savoury options at Milk Bar after years of focusing on sweet treats.

The partnership with Beyond Meat is a positive sign for the embattled plant-based meat sector in the US, as it seeks to appeal to a broader set of consumers beyond vegans. Beyond Meat has also teamed up with other high-profile personalities and brands to expand its reach and promote plant-based eating. This collaboration highlights the versatility and accessibility of plant-based proteins in the food industry.