CJ CheilJedang’s Altive Unveils Low-Sugar Soy Milk Range in South Korea

South Korean food giant CJ CheilJedang has introduced a new low-sugar soy milk range under its Altive brand, as well as updating the formulations and packaging of its plant-based protein shakes to cater to health-conscious consumers, especially the younger demographic. The new soy milks, available in almond and faro variants, contain just 1g of sugar each and are fortified with calcium, offering a balance of taste and nutrition with six functional benefits, including high protein, high fibre, and low sugar content.

In addition to the soy milk line, CJ CheilJedang has revamped its Altive protein drinks to improve flavor and texture, addressing consumer feedback to eliminate off-flavor and dryness often associated with plant-based protein shakes. The protein shakes now contain 21g of plant-based protein per 250ml bottle and have proven to be successful since the Altive brand's launch in June 2022, surpassing 32 million units in sales, with a revenue of ₩46B ($32.3M). The company aims to continue growing Altive's presence in the plant-based beverage market with the addition of the new soy milk range.