Climate-Smart Pet Food M&A: Prefera Acquires British Startup The Pack

Prefera Petfood, a premium manufacturer, has acquired British startup The Pack, known for its alternative proteins for pet food. The terms of the transaction were not disclosed, but the acquisition comes after The Pack co-launched the UK's first cultivated meat product for pets. The Pack's co-founders will now join Prefera to continue growing their brand in Europe, developing innovative products more quickly and efficiently.


The Pack's products, made from plant-based ingredients, have a significantly lower carbon footprint compared to meat-based dog food. With consumers increasingly concerned about sustainability, The Pack's move into cultivated meat products aligns with market trends. This acquisition is part of a broader trend of mergers and acquisitions in the plant-based sector, with companies like Wild Earth filing for bankruptcy and others being acquired to adapt to changing consumer preferences.