Convenience Edges Out Health in US Carts as Ultraprocessed Enters Everyday Language

The 2026 International Food Information Council survey reveals that convenience has surpassed health as the main factor influencing American grocery shopping habits. Taste remains the most important factor, followed by price and convenience. While healthfulness decreased slightly, convenience increased significantly from the previous year. The survey also highlights a shift in how consumers define healthy food, with a focus on freshness, protein content, and natural ingredients, rather than just sugar content.

Additionally, the survey shows a growing awareness of dietary guidance and processed foods, with the majority of respondents familiar with the new Food Pyramid and the term "ultraprocessed food." However, there is still a lack of understanding about these concepts, with many relying on personal judgment, AI assistants, or input from friends and family. The results emphasize the importance of clear, science-based guidance to help consumers make informed food choices in an increasingly complex food landscape.