Copper Branch Launches Limited-Time Nashville Fried Chicken Sandwich

Canada-based restaurant chain Copper Branch has launched a limited-time Nashville fried chicken sandwich, partnering with Atlas Monroe to introduce the plant-based fried chicken to Canadian customers for the first time. The decision to collaborate with Atlas Monroe, a Black- and woman-owned plant-based meat brand, came after founder Deborah Torres won a pitch competition held by Copper Branch and the Vegan Women Summit. This partnership not only brings a unique product to the Canadian plant-based market but also highlights women entrepreneurs of color who are often underrepresented in the food industry.

Atlas Monroe, headquartered in San Diego, California, has seen success in the plant-based food market, including turning down a $1 million offer on Shark Tank and opening a large manufacturing plant capable of producing one million pounds of plant-based fried chicken per year. With offerings expanding to include dishes like vegan ribs and mac 'n' cheese, Atlas Monroe aims to show that a healthier lifestyle can still be delicious. The Nashville fried chicken sandwich is now available at Copper Branch locations in Canada and the US for a limited time, showcasing the partnership between the two innovative companies.