Cost of Living: UK Meat-Free Sales Plunge While Inflation Masks Dairy Decline

UK's cost of living crisis has impacted consumer spending on meat-free alternatives, with sales declining due to higher prices. In contrast, fresh meat and milk sales have seen growth, but this is mostly due to inflation masking the true volume decline. The plant-based meat market has struggled, with businesses like Quorn seeing a decline in volume, while challenger brands like THIS and VFC are on the rise with innovative products.

In the alt-dairy sector, Alpro's decline in volume has contributed to the overall drop in the UK milk market, while Oatly has shown growth in value. Despite challenges, consumer demand for dairy-free products persists, signaling potential for growth in the future. The cost-of-living crisis is impacting consumer choices in grocery shopping, leading to a shift towards traditional items like fresh meat and dairy products.