Could “Balanced Proteins” Help Reach Consumers Who Are Reluctant to Try Meat Alternatives?

A new report by Food System Innovations (FSI) discusses the challenges of convincing consumers to adopt meat alternatives and explores the potential of "Balanced Proteins" as a solution. The report, based on a survey of over 2,000 US consumers, reveals that many consumers view conventional meat products as meeting their needs, making it difficult to shift to plant-based options. Additionally, consumers prioritize familiarity in their food choices, potentially hindering the adoption of meat alternatives that deviate from their regular purchasing habits.

Balanced Proteins, also known as blended meat, could offer a middle ground for consumers reluctant to give up meat entirely. A 50/50 mix of plant-based and animal-based ingredients was found to be the most appealing to consumers seeking health and sustainability benefits. This innovation has the potential to support sustainability goals for food service providers and retailers, as well as cater to consumers interested in flexitarian diets. Overall, Balanced Proteins provide a practical solution that meets consumer needs while promoting sustainability and equity in the food industry.