Cultivated Meat Expected on European Shelves Within Two Years, According to New Food Forum

The New Food Forum conference in Prague highlighted the increasing availability of plant-based products in Czech supermarkets and discussed the potential introduction of cultivated meat across Europe within the next two years. Retail chains like Tesco are committed to expanding affordable plant-based options, with data showing a rising trend of consumers favoring plant-based products in the Czech market. Health considerations are the primary motivation for choosing plant-based options, and Tesco has pledged to offer enhanced discounts and a wider selection of plant-based products to address concerns about affordability.

Cultivated meat was a major topic at the conference, with speakers suggesting that it could be on European shelves within the next one to two years. Government policy, such as Denmark's national action plan for plant-based foods, was identified as key in accelerating the development of alternative proteins. The event also recognized popular plant-based products in the Czech market and discussed strategies for catering companies to promote plant-based dishes, despite a traditionally conservative Czech food culture.