Dairy-Free Milk Brand Rude Health Acquired By Oddlygood

UK-based dairy-free milk brand Rude Health has been acquired by Finnish plant-based food company Oddlygood, as part of its expansion plans in the UK and other European markets. Rude Health, known for its oat, almond, soy, and other milk alternatives, was founded in 2005 by Nick and Camilla Barnard. Oddlygood is a key player in the Nordic vegan market, offering a range of plant-based products including milks, yogurts, desserts, and cheeses.

Despite its humble beginnings at the Barnards' kitchen table, Rude Health has grown into one of the UK's leading dairy-free brands, with products stocked in most supermarkets and its own café in London. With an expected revenue of £28 million this year, the partnership with Oddlygood aims to support the brand's continued success and growth. Both brands see potential for collaboration and growth through their complementary portfolios, target audiences, and capabilities, enabling them to further establish themselves in the evolving dairy-free market.