Danone has entered into a €1 billion deal to acquire Huel, a plant-based protein brand in the UK, as it looks to expand into functional protein and nutrition products. Huel, known for its nutritionally balanced meal solutions, has seen significant growth in revenue and profits in recent years. The acquisition will allow Huel to access Danone's global reach and nutritional expertise, while Danone continues to tap into the growing demand for high-protein, sustainable foods.

Huel's CEO highlighted the need for convenient, complete nutrition as most people don't consume enough protein, fiber, or essential nutrients. Despite some experts suggesting that the high-protein trend may not be necessary for everyone, Danone's acquisition of Huel reflects the increasing consumer focus on functional, sustainable, and high-protein foods. The plant-based sector is evolving to meet these consumer expectations, with Huel positioned as a leading player in the nutritionally complete space.