Danone is introducing a new high-protein version of its Silk brand called Silk Protein, which contains 13 grams of complete plant protein per serving. This marks a significant increase from the brand’s previous Silk Protein product, which only had 8 grams of protein per serving. The new formula offers 5 additional grams of protein, making it the highest-protein refrigerated plant-based milk available according to the company. Silk Protein also boasts 50% more protein per serving and half the sugar of conventional dairy milk, as well as including 3 grams of fiber and no artificial sweeteners.

Wendy Nunnelley, the president of plant-based products for Danone North America, explained that there is a growing trend among consumers to add more protein to their diets, with many already regularly consuming plant-based dairy alternatives. She believes that this creates a unique opportunity for Silk Protein to enter the market. According to data from Mintel, there is a lack of protein-focused innovations in the plant-based drink category, with less than 1% of new products falling into this category, presenting an untapped potential for Silk Protein to meet consumer demands for a plant-based, higher protein offering.