Daring Foods Brings Clean-Label Plant-Based Chicken to Australia After v2food Acquisition

US-based plant-based meat brand Daring Foods has entered the Australian market after being acquired by local plant protein company v2food. Daring's vegan chicken products, known for their clean-label ingredients and high protein content, are now available in Woolworths Group stores across the country. The move comes as part of v2food's strategy to offer more plant-based options to Australian consumers and tap into the growing demand for clean-label products in the region.

Daring Foods' vegan chicken, made from soy protein and free from additives, aims to provide a convenient and versatile source of nutrition for Australian consumers. The brand's focus on protein and fiber content aligns with the rising interest in these nutrients, particularly among users of GLP-1 drugs. With support from Japanese conglomerate Ajinomoto, v2food and Daring Foods are working to develop a range of clean-label plant protein products, emphasizing taste, nutrition, and affordability in the plant-based meat market in Australia.