US plant-based chicken brand Daring Foods has expanded into the Australian retail market with its products now available in Woolworths stores across the country. The company's Original Plant Chicken Pieces and Cajun Plant Chicken Pieces are now being sold in over 1,000 supermarkets operated by Woolworths, marking Daring's first significant entry into the Australian grocery market.

Owned by v2food, a leading plant-based meat company in Australia, Daring's listing in Woolworths brings one of its portfolio brands into its parent company's home market for the first time. Known for its clean-label, high-protein chicken pieces produced via high-moisture extrusion, Daring has gained popularity in the US and plans to expand internationally. With new technology developed by v2food, Daring aims to introduce methylcellulose-free products in 2026, showcasing its commitment to innovation and growth in the plant-based food industry.