Daring Launches Its First Beef Alternative as a Publix Exclusive

Daring, a US-based plant-based protein brand, has launched its first beef alternative, Plant Steak Bites, exclusively available at Publix starting today. Daring plans to expand distribution to other retailers by 2027. Each serving of the Plant Steak Bites contains 13g of protein and 4g of fiber, while being gluten-free, non-GMO, and free from seed oils. This product marks a new direction for Daring, which has primarily focused on plant-based chicken items.

The launch at Publix allows for a regional footprint, as the supermarket chain operates over 1,400 stores across eight Southeastern states. This strategy mirrors Daring's previous launches, such as its Skillet Meals, which initially debuted at Sprouts Farmers Market. Daring Foods' CEO, Chris Coburn, emphasized the company's commitment to creating better plant-based options that bring people together around the table, reinforcing their aim to innovate within the food industry while maintaining quality and flavor.