Daring Launches Its Largest-Ever Product Drop With Six Frozen Skillet Meals

Plant-based chicken brand Daring has launched its largest product drop yet, introducing six frozen Skillet Meals in partnership with Sprouts Farmers Market. The multi-serve bags contain a combination of Daring’s plant chicken, vegetables, legumes, grains, and pasta, providing 2.5 servings per bag. Each serving delivers 21-25g of protein and 9-13g of fiber, making it a convenient and nutritious meal option that is also gluten-free and non-GMO.

CEO Chris Coburn believes that Daring Skillet Meals represent an important next step in expanding the brand's offerings, providing consumers with convenient ways to eat well without sacrificing taste. The exclusive launch at Sprouts allows the brand to gain traction in the market before expanding to other retailers later in the year. The introduction of frozen meals follows other convenience formats introduced by Daring, such as single-serve microwaveable entree bowls and Diced and Shredded Plant Chicken.