A study conducted in 2023 by researchers at the Australian National University found that men who identify as more traditionally masculine are less likely to consider reducing their meat intake. This perception that animal products are tied to masculinity is prevalent in the anti-feminist movement known as the "manosphere." However, some of the world's physically imposing men, such as actor and former wrestler Dave Bautista, challenge this narrative by following plant-based diets.

Bautista, who has not eaten dairy in over 20 years and has cut out red meat and pork since 2010, plans to eventually go fully vegan. Despite still craving certain animal-based foods, he no longer consumes them and instead finds plant-based alternatives to satisfy his culinary preferences. Other strong figures like Arnold Schwarzenegger and strongman Patrik Baboumian also advocate for plant-based eating, debunking the idea that meat is essential for peak performance and masculinity. The shift towards plant-forward diets among these influential men is challenging the meat-masculinity myth and promoting a more inclusive and sustainable approach to food consumption.