Dead Animals Were Driven Through The Streets Of London – Here’s Why

Viva!, a vegan advocacy group, shocked Londoners by displaying dead animals on the back of a truck at iconic locations in the capital. The aim was to challenge perceptions of “food” animals as different from pets, sparking strong responses from the public and even prompting one woman to go vegan on the spot. The campaign highlighted the disparities in how British society treats companion animals versus farmed animals, calling for more consideration for animals raised for food.

The stunt was part of a new era of campaigning by Viva! to encourage people to go vegan, as factory farming continues to expand in the UK. The rise of mega-farms and undercover investigations revealing poor animal welfare standards in factory farms show the need for more awareness about the realities of the meat industry. Viva! plans to use more provocative tactics to draw attention to the treatment of animals and encourage people to make ethical choices when it comes to their diet.