Decades-Old Canadian Vegan Brand Yves Veggie Cuisine to Be Discontinued

Yves Veggie Cuisine, a Canadian vegan brand founded in 1985, is facing discontinuation as its parent company, Hain Celestial, has decided to cease operations. In response to consumer backlash on Instagram, Hain Celestial explained that the decision was made to focus efforts on long-term growth across their brand portfolio, despite not currently offering a comparable meat-free brand. Many fans expressed frustration at the closure, with some suggesting that the company increase prices rather than discontinue the popular products.

Commenters also questioned why Hain Celestial did not sell the brand instead of shutting it down, as many consumers rely on Yves Veggie Cuisine products regularly. Criticisms were raised regarding the lack of an official statement from the company and the decision to only announce the closure through replies to consumer comments and phone calls. Known for products like deli slices, veggie dogs, and nuggets, Yves Veggie Cuisine is expected to close by the end of the month, prompting concerns about increased reliance on imported American products and the affordability of meat alternatives.