Ella Mills, the founder of Deliciously Ella, faced years of online trolling and criticism for her clean-eating brand and personal life choices. Despite the setbacks, she has persevered and is now back in the spotlight with the release of her new cookbook and the expansion of Deliciously Ella into the US market. The company has seen significant success, with over 100 health-forward products, generating an estimated £25M in revenue last year.
Mills has overcome personal struggles, including attacks on her reputation for promoting healthy eating and her choices as a mother. Despite the challenges, she is now happy and thriving both personally and professionally. The US expansion of Deliciously Ella aims to tap into a market where attitudes towards health and wellness align with the brand's values, offering healthier options to consumers looking for nutritious ingredients in their food products.
*This summary was generated using AI.
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