Derek Sarno On His Career, Life After Tesco, And The Vast Power Of Mushrooms
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Alternative Protein

Derek Sarno On His Career, Life After Tesco, And The Vast Power Of Mushrooms

Plant Based News • Feb 23, 2023
Derek Sarno recently announced his departure from Tesco after almost six years as director of plant-based innovation. Alongside his brother Chad, he founded Wicked Kitchen, a popular plant-based food brand that has expanded globally since its launch in 2018. Sarno plans to continue growing Wicked Kitchen in the UK and exploring new opportunities within the food industry, particularly in the US where the brand has seen significant success.

A key focus for Sarno is the power of mushrooms in cooking, which he has extensively explored to create rich, meaty flavors in plant-based dishes. As the plant-based industry continues to evolve, Sarno believes there will be a greater emphasis on using whole, minimally processed plant-based ingredients in cooking and more innovation in the sector overall. The growth of plant-based diets is seen as essential for health, the environment, and animal welfare, with Sarno excited to be a part of this movement towards a more sustainable food system.
*This summary was generated using AI.
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