Dr. Gemma Newman, a plant-based doctor, recently discussed the reasons why people seem to dislike vegans in a video on Facebook. She explained that vegans pose a symbolic threat to traditions, cultural values, and social norms centered around food, leading to friction with omnivores. Research shows that while omnivores associate positive traits with vegans, such as caring and committed, they also view them as annoying and self-righteous.

Newman highlighted the phenomenon of anticipated moral reproach, where individuals react strongly to perceived judgment, even if it is not explicitly stated. She urged for empathy and understanding from both vegans and non-vegans to facilitate meaningful communication about food and lifestyles. Newman has developed a diversity, equity, and inclusion talk to address vegan bias and reduce unconscious negativity surrounding veganism, in hopes of opening hearts to the idea of veganism.