Dr. Praeger's, a healthy frozen food brand, has released its new Grillhouse Burger at Whole Foods Market stores across the US. Made from vegetables like onions, carrots, sweet potato, and butternut squash, and seasoned with steakhouse seasoning, these 4oz burgers promise the juiciness and flavor of a restaurant-style burger, along with 20g of protein. The company has also introduced the Grillhouse Cheddar Burger, although it contains real cheddar cheese and is not suitable for vegans. This new product aims to attract flexitarians and those looking to reduce their meat intake.

The Grillhouse Burger marks a departure from the traditional veggie burger formula, focusing instead on delivering a fresh-off-the-grill taste and bold flavor without mimicking meat. With a redesigned packaging that allows for vertical or horizontal display, Dr. Praeger's aims to provide a unique veggie-forward option in the frozen food aisle. The new burger is priced at $5.99 and follows the success of the company's Crunchy Burgers introduced last year, which offer a different texture to the veggie burger category. Dr. Praeger's also offers a range of plant-based burgers such as Super Greens, Mushroom Risotto, and Black Bean Quinoa, along with the meat-style Perfect Burger.