Dreamfarm Brings Plant-Based Cheeses to Paris Supermarkets

Italian plant-based cheese startup Dreamfarm has partnered with Monoprix to make its products available in around 70 stores across Paris, marking its entry into the French retail market. The company's plant-based offerings, including Mozzarella, Stracciatella, and Ricotta, are designed to mimic the taste and texture of traditional dairy products, catering to both savory and sweet recipes. The products are rated Nutri-Score A, appealing to the health-conscious French market.

While Dreamfarm products have previously been available online and through distributors in France, the partnership with Monoprix signifies a new phase in the company's expansion. The brand plans to further increase its availability in additional European markets by 2025. To introduce French consumers to its plant-based alternatives, Dreamfarm and Monoprix will hold in-store tastings, local events, and collaborations with food influencers, aiming to bring Italian plant-based excellence to France.