Dreamfarm Lifts Its Share of Italy’s Plant-Based Cheese Aisle to 11% Ahead of New Range Launch

Dreamfarm, based in Parma, has seen a significant increase in its share of the Italian plant-based cheese market, rising from 7.4% to 11% in value share as of the end of August 2026. This growth has been attributed to the brand's wider shelf presence in Italian supermarkets, particularly with its almond-based mozzarella alternative which has reached 43% distribution. Revenue for the company has also increased by 45% compared to the previous year, with expansion into other European countries contributing to this success.

Looking ahead, Dreamfarm plans to focus its 2027 spending on brand awareness, product trial, and repeat purchases to attract flexitarian shoppers. The company will introduce a new product range at SIAL Paris and aims to continue growing the plant-based cheese market by appealing to consumers who have not yet embraced the category. CEO Giovanni Menozzi emphasizes the importance of taste, innovation, and creating new consumption occasions to drive further growth for the brand.