Dreamfarm “Sends Cows on Vacation” to Promote Its Plant-Based Cheeses

Dreamfarm, an Italian plant-based cheese brand, has partnered with Al.ta Agency for a unique marketing campaign that involves "sending cows on vacation." The campaign aims to promote the idea that thanks to Dreamfarm's dairy-free cheeses, cows can finally take a break. Performers dressed in cow masks and tourist outfits were seen walking through Milan, attracting the attention of passersby and tourists who stopped to take videos and photographs.

Dreamfarm specializes in plant-based cheeses made predominantly from almonds, with short ingredient lists and balanced nutritional values. Their product range includes mozzarella, stracciatella, ricotta, and spreads and is distributed in Italy, the Netherlands, Belgium, and Germany. The campaign's goal is to tell the story of plant-based living in a positive and light-hearted way, sparking reflection with a smile about the positive change Dreamfarm aims to create.