Duckweed, Sea Moss & Eco-Friendly Booze Among Whole Foods Market’s Top Trends for 2025

Whole Foods Market has released its food trends forecast for 2025, highlighting 'plant-based aquatic ingredients' as a key trend to watch. This includes the emergence of duckweed, sea moss, and agar agar as popular vegan marine ingredients. Duckweed, a freshwater aquatic plant rich in protein and micronutrients, is gaining attention in the food industry. Additionally, sea moss, known for its iron, magnesium, and iodine content, has become a popular wellness ingredient, appearing in products like beverages and meat analogues.

The retailer also notes a growing interest in sustainable tipples and packaging. Brands are focusing on developing compostable packaging and reducing their environmental footprint, with a particular emphasis on sustainable sips and eco-friendly booze. Other trends outlined in the forecast include international snacking, dumplings, crunchy textures, water and hydration, organ meats, teas, and sourdough breads. Whole Foods Market aims to inspire customers with these trends, reflecting growing consumer preferences while pushing the boundaries of food innovation for the future.