DUG: “Potatoes Are More Versatile Than Almost Any Other Food”

DUG is a Swedish brand that offers potato-based milk alternatives developed through patented technology from Lund University. CEO Helene Nielsen, with extensive experience in the foodtech industry, leads the company's mission to revolutionize the plant-based milk sector with innovative products. The potato-based drinks offer sustainability benefits over other plant-based alternatives, with a lower carbon footprint and versatility in use.

The company's potato drinks are popular in various European markets and offer advantages such as being free from common allergens and having valuable nutrients. DUG's focus on international expansion and sustainable growth aims to establish a presence in key European markets and eventually operate local production facilities to minimize environmental impact. Through their innovative potato-based products, DUG strives to lead the way in the plant-based food industry and offer consumers sustainable and versatile alternatives to traditional milk products.