Dunkin' is set to eliminate the surcharge for non-dairy milk alternatives starting on March 5th, following in the footsteps of other major coffee chains such as Starbucks and Tim Hortons. This move is a response to mounting legal pressures and shifting consumer expectations, with organizations like Switch4Good advocating for equity and sustainability by eliminating these extra charges.

The decision by Dunkin' to drop the non-dairy surcharge has been praised by animal rights organizations and advocates for dietary justice. This shift in policy may prompt other coffee chains and food service providers to reevaluate their pricing structures for non-dairy alternatives, as consumer preferences continue to lean towards plant-based options. While Dunkin' is becoming more inclusive with its coffee offerings, the chain has not announced plans to release a vegan doughnut in the US, despite offering several vegan options at its UK locations.