Californian food tech pioneer Eat Just has introduced Just Meat, a plant-based vegan chicken made from wheat and soy protein, which has outperformed conventional chicken in taste tests. The product is now available in over 3,000 Walmart stores across the US, as well as in other supermarkets, with a total reach of close to 4,000 stores. Just Meat comes in four flavors and contains 24g of protein per 100g, with zero cholesterol.

In addition to Just Meat, Eat Just has seen significant growth in sales of their Just Egg product, with plans to launch in Europe in early January. The company is also known for being the first to sell cultivated meat, with their Good Meat chicken being available in foodservice establishments in Singapore before rolling out to retail markets. Eat Just continues to innovate with new products, such as the Just One protein powders made from mung beans.