Eat Just has launched its plant-based Just Meat chicken substitute in over 3,000 Walmart stores across the United States and Puerto Rico. This product, the result of six years of research and development, has been independently tested and found to outperform conventional chicken in taste and preference. Just Meat offers 18 grams of protein per serving, contains no cholesterol, and comes in four different flavors, including Original, Buffalo, Sesame Ginger, and Chili Lime.

In addition to Walmart, Just Meat is now available at various regional grocery chains such as Sprouts, H-E-B, Giant, Hannaford, and Albertsons United. This nationwide rollout follows its initial launch in August and introduction in Texas at H-E-B in September. CEO of Eat Just, Josh Tetrick, noted that this launch marks the first time that most consumers prefer plant-based chicken over animal chicken, signaling a potential shift in consumer preferences towards plant-based alternatives.