New Zealand-based cauliflower ice cream startup EatKinda is shifting its focus to the US due to scaling challenges in its home market. The company, known for its dairy-free ice cream made from cauliflower, struggled to scale up its operations domestically, hindering its growth plans. With limited manufacturing options in New Zealand, EatKinda has decided to target the US market, where it has seen significant interest due to viral social media content and a strong demand for its products.

Despite facing challenges in the US market, such as declining sales of dairy-free ice cream, EatKinda believes there is a demand for allergen-friendly, plant-based options. The company is kickstarting a seed funding round to support its US launch and is in talks with potential partners. While the move away from New Zealand is a short-term pivot, EatKinda plans to eventually bring its ice cream back to its home country as part of its long-term strategy.