Ella Mills Acquires Allplants and Plans a New Direction for the Brand

Ella Mills, founder of Deliciously Ella, has acquired Allplants and integrated it into her existing business, Plants. Allplants, known for its plant-based, ready-to-eat meals, faced financial difficulties and went into administration in late 2024. Mills sees the acquisition as an opportunity to shift the plant-based sector towards healthier, less processed options and plans to reimagine the brand with a new direction, focusing on natural, nourishing foods.

The new merged venture will be positioned as a "new, natural plant-based powerhouse" under the ownership and management of Ella and Matthew Mills. The acquisition aims to leverage Allplants' consumer recognition and social media following to create a fresh direction for the company, moving away from its previous range of ready meals. The transaction was handled by Interpath Advisory, ensuring the continuation of Allplants as a brand synonymous with ethically produced, healthy, plant-based nutrition.